Andros Communications Wins Elsie Award for Best Niche Marketing

Geoff Allaire, LCBO and Ted Kalaboukis, Andros Communications

Geoff Allaire, LCBO and Ted Kalaboukis, Andros Communications

TORONTO, June 15, 2017 — LCBO (Liquor Control Board of Ontario) honoured its industry partners, suppliers and agents for their innovation, creativity and commitment to customer service and social responsibility at the Elsie Awards held in Toronto on June 14th.  The Elsies are an industry awards program, initiated by the LCBO, now in their 23rd year.

Andros Communications and its Managing Director, Ted Kalaboukis, were recognized with the Best Niche Marketing Award, for on-going and successful collaboration with the LCBO for the launch of the LCBO German Wine Specialty Store in Waterloo, Ontario on October 6, 2016. The store features up to 50 new German wines, many only available on consignment.

While all of LCBO’s trade partners contribute to our success, the Elsie Awards give us the opportunity to recognize those who have set themselves apart by going above and beyond to deliver excellence,” said Carolyn O’Grady Gold, Acting Vice President, Products, Sales and Merchandising, LCBO and co-chair of the Elsies.

Andros Communications has represented Wines of Germany in Canada since 2009.

Germany Experience through a Wine Glass

TORONTO, Canada – On May 19, 2017 Wines of Germany Canada and the Goethe-Institut Toronto partnered and invited students and alumni to the Goethe-Institut in downtown Toronto for an unforgettable 5 à 7 wine tasting event called, “Experience Germany through a Wine Glass”.

“The wine tasting event gives the Goethe-Institut students and alumni a wonderful opportunity to learn about different wine regions in Germany and also a chance to meet in an informal atmosphere and chat in English or German!” said Jadwiga Baranowicz, European Day of Languages National Coordinator at Goethe-Institut Canada.

Wine educator and Sommelier Lorie O’Sullivan guided students as they sampled 6 dynamic and exciting German wines expertly paired with delectable appetizers.

 

 

 

Mythical Peloponnese Visits the Salon international des vins et spiritueux de Québec

QUÉBEC CITY, CANADA – Association of the Wine Producers of Peloponnese actively participated in the 5th annual Salon international des vins et spiritueux de Québec held at the Centre des congrès from April 28 to 30, 2017. The 12,000 attendees consisted of media professionals, industry guests and wine & food enthusiasts. Show visitors had the opportunity to sample over 14 Peloponnese wines available in the SAQ. In addition to the Mythical Peloponnese booth, visitors were also invited to attend the Discover the Wines of the Peloponnese seminars led by renowned Sommelier and Author Nadia Fournier. Seminars were held on each day of the show and featured 4 Peloponnesian wines to showcase the much-loved indigenous varietals of the Peloponnese. As enthusiastically expressed by Nadia Fournier, "So nice to introduce people from Quebéc city to the wines of Peloponnese. Judging by the smiles and the general enthusiasm, it was a great success".

QUÉBEC CITY, CANADA – Association of the Wine Producers of Peloponnese actively participated in the 5th annual Salon international des vins et spiritueux de Québec held at the Centre des congrès from April 28 to 30, 2017. The 12,000 attendees consisted of media professionals, industry guests and wine & food enthusiasts.

Show visitors had the opportunity to sample over 14 Peloponnese wines available in the SAQ. In addition to the Mythical Peloponnese booth, visitors were also invited to attend the Discover the Wines of the Peloponnese seminars led by renowned Sommelier and Author Nadia Fournier. Seminars were held on each day of the show and featured 4 Peloponnesian wines to showcase the much-loved indigenous varietals of the Peloponnese.

As enthusiastically expressed by Nadia Fournier, "So nice to introduce people from Quebéc city to the wines of Peloponnese. Judging by the smiles and the general enthusiasm, it was a great success".

Gourmet Food & Wine Show 2016 - Toronto

GFWE2016

German Royalty Graces the Gourmet Food & Wine Expo

TORONTO, CANADA – Wines of Germany actively participated in the 22nd annual Gourmet Food & Wine Expo held at the Metro Toronto Convention Centre from November 17th to 20th, 2016. The 30,000 attendees consisted of media professionals, industry guests and wine & food enthusiasts. 

Expo visitors had the unique opportunity to meet the newly crowned German Wine Queen, Lena Endesfelder at the popular Wines of Germany Lounge and sample over 20 German wines available in LCBO, VINTAGES and on consignment. As eloquently expressed by Wine Educator and Sommelier, Lesley Provost, "these wines represent eight of Germany's wine growing regions, seven of the finest grape varieties, with styles from dry to sweet to sparkling -- the 2016 Gourmet Food and Wine Expo offered wine lovers the chance to taste an incredibly diverse selection of the wines Germany has to offer." 

In keeping with the holiday spirit, Wines of Germany held an exclusive Christmas Market themed Tutored Tasting led by the editor of Vines Magazine, Christopher Waters, with support from Wine Queen Lena. The Queen entertained guests with tales of traditional Christmas at her family’s winery. The 50+ participants in attendance also had the opportunity to learn and experience “Christmas Market” for themselves while sampling eight select German wines paired with delectable German Christmas delights. 


 

Peloponnese White Party 2016 - Toronto

TORONTO, CANADA - On June 28, 2016 the Association of the Wine Producers of Peloponnese offered an exclusive consumer tasting event at the Berkeley Field House. Guests embraced the whimsical white party theme in an indoor/outdoor environment while sampling over 20 wines from 10 Peloponnesian producers paired with Mediterranean inspired hors d’oeuvres and a DJ playing lively beats in the background. 

“The event was a big success!  Many attending the event were not aware Greece produced wine. This event allowed us to showcase the spectacular wines and culture from the region of the Peloponnese. Thank you to Andros Communication to make this possible” – said Konstantinos Rampaounis, Kolonaki Group.
 
 

Andros Communications Wins at 21st Annual "Elsie" Awards

Toronto, Canada – June 4, 2015 — The LCBO (Liquor Control Board of Ontario) honoured its industry partners, suppliers and agents for their innovation, creativity and commitment to customer service and social responsibility at the Elsie Awards held in Toronto on June 3rd. The Elsies is an industry awards program now in its 21st year. 

 

Andros Communications and its Managing Director, Ted Kalaboukis, were recognized with the Special Recognition Award 2014-2015, for on-going and successful collaboration with the LCBO to develop and premiumize the Chilean wine category, and in particular during the recent February 2015 South of the Equator Thematic, where sales of Chilean wine increased rapidly in the premium segments.

 

The Elsies recognize those “who have excelled at marketing their products and who have worked particularly wellwith the LCBO to help consumers discover the world of beverage alcohol,” said Shari Mogk-Edwards, LCBO Vice-President, Products, Sales and Merchandising, and co-chair of the Elsies. 

 

Chilean wines sales in Ontario are growing over +5% in volume and value in 2014/15. Double digit growth was experienced in the premium price points, with the $20-$25 points up +43% and the $20-30 points up +49% in value in 2014/15 and with renewed awareness for Chile’s signature grape, Carmenere. 

 

Andros Communications has represented Wines of Chile (Vinos de Chile) in Ontario since 2010.

We recently obtained for our client, Wines of Chile, a feature editorial, including front cover, in Air Canada’s enRoute magazine. enRoute has an impressive circulation of 120,000 monthly copies, a monthly readership of 1.2 million, with 9.6 readers per copy. The front cover feature is complemented with a nine page feature story, with an estimated media value of over $220,000. This targeted public relations activity brings a highly relevant audience to Wines of Chile, and will continue helping the Association and its member wineries to increase their premium market penetration across Canada and abroad. 

Generation Riesling visits Montréal and Toronto

German Wine Fairs in Montréal and Toronto surprise Trade and Consumers with their food-friendly wines!

MONTREAL & TORONTO – May 2016 – To highlight their innovative wines and winemakers, the Riesling & Co. German wine fairs visited Canada this spring. From the modern towers of downtown Toronto, to the quaint charms of Old Montréal, German wines found perfect pairings in the cuisines and tastes of Canadian wine lovers in Quebec and Ontario. Led by renowned sommelier and journalist Véronique Rivest in Montréal on May 17th and by Master Sommelier John Szabo in Toronto on May 18th   special food and wine pairing seminars for trade, and tastings for wine consumers, were held in Canada’s two largest cities.

Over 25 celebrated German wineries assembled 100+ wines in each city to offer guests from the retail, media, and hospitality sectors an extensive array of wines to sample and taste. “What better way to discover the versatility of German Riesling and its Pinots, than when matched with the passion of our German winemakers,” effused German Wine Queen Josephine Schlumberger, who was a special guest for the Toronto event.

Together with John Szabo, she led an exclusive seminar pairing of German wines with Asian cuisine.  The seminar highlighting the food pairing versatility of the fruits of these German winemakers’ labours, such as with drier styles of Riesling and varietals such as Pinot Noir, Pinot Gris and Pinot Blanc. In Montréal Véronique Rivest was joined by Ulrike Lenhardt, winemaker from the Baden region and representative of the German Wine Institute, to enthuse assembled media and trade on the specific virtues of pairing German wines with Quebec cuisine.

In the evening of May 17th in Montréal and on May 18th in Toronto, Wines of Germany hosted sophisticated evening tastings for over 200 wine lovers each — offering samples of German wines available for purchase and with many wines, event-only exclusives!  The Montréal tasting was held in the eclectic Galerie Lounge TD in partnership with charity Tablée des Chefs. Invited chefs included Michèle Forgione (Impasto, Gema, Chez Tousignant), Paul-André Piché (Gargantua, Blind Pig, and La Tannerie), Tommy and Frédéric (Pork Shop) and Yoan Boullion (Balmoral).

In Toronto, the evening tasting was held in the beautiful Arcadian Loft overlooking Toronto’s historic City Hall, with cuisine prepared by Oliver & Bonachini

Wines of the Peloponnese Soirée - Montréal

MONTREAL, CANADA - On May 10, 2016 the Wineries of the Peloponnese Association offered an exclusive consumer at the Galerie MX in Montréal. Guests had the opportunity to meet winemakers and principals from Greece, try over 35 wines from 12 Peloponnesian wineries while viewing unique pieces of contemporary art in the art gallery. Chef Paul-André Piché and his P.A. Gargantua food truck prepared delectable delights to pair with the indigenous varietals from the Peloponnese.

"This is an extraordinary opportunity for consumers to taste unique wines coming from indigenous grape varieties of Mythical Peloponnese. From the authentic Greek terroirs of the region you find new and intriguing tastes that can match your style" notes Manolis Giamniadakis from the Wineries of the Peloponnese Association.