Andros Communications successfully produced ‘Drink Chile 2021’ for its client Wines of Chile, setting the stage and raising the standard for future trade wine tasting events in Canada.
The Drink Chile 2021 live event took place on November 3rd, 2021 at Arcadian Court in downtown Toronto and was streamed to trade audiences across Canada.
The vision was to create an immersive experience in both live and virtual formats targeted to Canadian trade. Andros was able to achieve this by creating a custom virtual platform where attendee avatars enter a live venue. Online participants entered a virtual reality world as if they were attending the trade day in person, visiting producers 'tables’ at their choosing and learning about their wines. Meanwhile the live tasting environment was designed to make guests feel comfortable and safe by complying with all social distancing measures. The main tasting hall at Arcadian Court featured individual tasting tables per guest with masked wait staff and agents on hand to bring wine samples and food pairings to guests.
The highlight of this year’s event was the live streamed masterclass and wine tasting hosted by Master Sommelier, John Szabo and Amanda Barnes, author of South America Wine Guide. Together, John and Amanda presented and discussed five wines in depth as they interviewed Chilean producers live on-air from their wineries. In addition to the live audience, hundreds of viewers tuned in to watch virtually across Canada.
“Drink Chile has set the bar for the future of trade tasting events in Canada”, says Andros Director Ted Kalaboukis, “Andros is ever evolving, striving to be inclusive and innovative in its approach to creating customized experiences for attendees and clients.”
