Wines of Chile showcases 27 Wineries at one of Canada’s largest wine festivals for consumers and trade professionals

November 5, 2019 – Toronto, ON // 700 wine enthusiasts packed the Royal Ontario Museum to celebrate the 14th annual Chilean Wine & Food Festival, hosted by Wines of Chile, in association with the Chilean Trade Commission and Pro Chile. The crowd included opinion leaders in trade; importers, LCBO buyers and product consultants, restaurateurs, sommeliers, food and beverage managers as well as consumers who explored Chile’s wine regions through a unique walk around tasting of 27 wineries.  Representatives from the wineries were on hand to speak to guests and educate them about their wines on offer.

With the objective to inform trade and consumers about the diversity of Chilean wine, the event took flight with a featured trade seminar hosted by John Szabo (Master Sommelier) followed by a walk around tasting for all trade and key attendees from the LCBO.  The day proceeded with a tutored tasting for Toronto Life Insiders and media hosted by Erin Henderson (Toronto Life Wine School).  A consumer walk around tasting with nearly 250 avid wine enthusiasts took place in the evening where 23 Chilean wineries exhibited along with 4 additional wineries at a special Pequeños (small producers) section, an LCBO E-commerce table and a Fruits from Chile information and sampling table.  One of the event’s most sought after attractions were the innovative audio tours and tastings, hosted by LCBO Product Consultants, every fifteen minutes on topics such as “Carmenere; Chile's Signature Grape” and on an exploration of “Chile's Wine Regions.” The all-inclusive event featured a copious Latin American inspired menu that paired superbly with the Chilean wines presented, including a selection of handmade empanadas! 

The day was filled with passion, inspiration and enthusiasm for Chilean wine and viticulture within a lively and social atmosphere where trade and consumers could converse, dine on Latin American food and dance to the sounds of Chile. “We are delighted with the success of the 2019 Wines of Chile Grand Tasting, as not only did we surpass records for trade attendance, the evening session brought together an engaged and enthusiastic crowd of wine lovers. We thank all for attending, and in particular our partners, the LCBO, the wineries and their agent representatives,” said Ted Kalaboukis, Director, Andros Communications, representative for Wines of Chile in Ontario.  As one of the largest Chilean wine festivals offered in Canada, the event truly proved yet again, to be one of Toronto’s best kept food & wine events.

About Wines of Chile

Wines of Chile is a non-profit and private organization that represents the wine producers of Chile.  Our mission is to strengthen the wine industry while focusing on sustainable development in the vineyard, the winery and in the local community.  We promote Chilean wine both nationally and internationally through research and development of new technologies and in ongoing training programs.  Wines of Chile aims to be a meeting point for all associates within the industry, collectively orienting them through the different phases of their development while supporting them as individual wineries. 

About Andros Communications

Founded in 2008, provides strategic counselling services and integrated marketing and communication solutions to the food and beverage industry in Canada and world-wide.  Andros brings together a dynamic team of strategic, event and public relations professionals with a combined experience of more than 40 years of practice.

For further information or inquiries regarding next year’s event please contact Tricia Lumb: Media Contact for Wines of Chile, Ontario at Andros Communications, tricia@androscom.com, (289)-775-0944.

 

 

 

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German Wines Rocks the LCBO Stores and the Streets of Toronto

Wines of Germany launched a full-scale promotion this summer to create awareness on how German wines are The Coolest Wines on Earth and are the perfect wines for BBQ and summer patio season. The promotion began with a 16-week Toronto Transit Commission (TTC) streetcar promotion allowing a large audience reach in downtown Toronto through major East-West arteries throughout the city.

A social media contest was launched to compliment the promotion and create online engagement for one lucky winner to win a case of German wine if they could spot the streetcar and post it. The entire program resulted in 3,776,000 total impressions for a 16-week campaign with a Toronto audience reach of 23%.

In conjunction with the streetcar promotion, a LCBO instore tasting program was implemented allowing consumers to sample the Coolest Wines on Earth for themselves. As a result, one third of consumers who sampled also purchased a bottle from the tastings.

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UK High Commission Brings New Spirit Suppliers to Toronto Seeking to Enter the Ontario Market

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Wednesday, February 27, The Chef House

Great Britain has seen incredible growth in spirits with 361 distilleries now in operation. On February 27th the UK High Commission worked with Andros Communications to organize an exclusive afternoon tasting and networking event with suppliers at the forefront of the UK spirits boom. Eight suppliers sampled an exciting selection of gins, whiskies and liqueurs and displayed new packaging concepts. In attendance were Ontario agents, LCBO spirits and RTD buyers, press and influencers. An assortment of British cheeses, crackers and charcuterie were arranged by The Chef House culinary students and served as the ideal complement to the many spirits on offer.

Participating UK Suppliers

6 O'clock Gin/Bramley and Gage

Anno Distillers

Atom Brands

Conker Spirit

Curio Spirits

Emporia Brands

Southwestern Distillery

Warner Edwards

Priscilla Incisa della Rocchetta of Tuscany’s Tenuta San Guido Visits Toronto

Wednesday, November 14, Don Alfonso, Toronto

Together with Sylvestre Wines & Spirits, Andros Communications organized a press and buyer tasting of wines from Tenuta San Guido’s portfolio at the newly renovated Don Alfonso 1890 restaurant located in downtown Toronto.

Hosted by 3rd generation owner Priscilla Incisa della Rocchetta, the tasting began with 2016 Le Difese and 2016 Guidalberto, two wines introduced in 2000 and 2002 that share Sassicaia’s pedigree but highlight different aspects of the winery. The tasting finished with a vertical of the iconic Super Tuscan, Sassicaia, including the 2015 vintage recently rated top wine in the world by Wine Spectator.

A delicious tasting menu of five courses designed by Chef Saverio Macri and his team complemented the wines perfectly.

In attendance were key LCBO buyers and top reviewers from the wine media including John Szabo, Rod Phillips, Tony Aspler, Chris Waters, Steve Thurlow, Margaret Swaine, Michael Vaughn, Tim Appelt, Jamie Drummond and Kim Gertler.

As a parting gift, each guest received a silver pen engraved Sassicaia.

**Click on the image below to scroll through the gallery of images from the event**

Andros Communications Wins Elsie Award for Best Niche Marketing

Geoff Allaire, LCBO and Ted Kalaboukis, Andros Communications

Geoff Allaire, LCBO and Ted Kalaboukis, Andros Communications

TORONTO, June 15, 2017 — LCBO (Liquor Control Board of Ontario) honoured its industry partners, suppliers and agents for their innovation, creativity and commitment to customer service and social responsibility at the Elsie Awards held in Toronto on June 14th.  The Elsies are an industry awards program, initiated by the LCBO, now in their 23rd year.

Andros Communications and its Managing Director, Ted Kalaboukis, were recognized with the Best Niche Marketing Award, for on-going and successful collaboration with the LCBO for the launch of the LCBO German Wine Specialty Store in Waterloo, Ontario on October 6, 2016. The store features up to 50 new German wines, many only available on consignment.

While all of LCBO’s trade partners contribute to our success, the Elsie Awards give us the opportunity to recognize those who have set themselves apart by going above and beyond to deliver excellence,” said Carolyn O’Grady Gold, Acting Vice President, Products, Sales and Merchandising, LCBO and co-chair of the Elsies.

Andros Communications has represented Wines of Germany in Canada since 2009.

Germany Experience through a Wine Glass

TORONTO, Canada – On May 19, 2017 Wines of Germany Canada and the Goethe-Institut Toronto partnered and invited students and alumni to the Goethe-Institut in downtown Toronto for an unforgettable 5 à 7 wine tasting event called, “Experience Germany through a Wine Glass”.

“The wine tasting event gives the Goethe-Institut students and alumni a wonderful opportunity to learn about different wine regions in Germany and also a chance to meet in an informal atmosphere and chat in English or German!” said Jadwiga Baranowicz, European Day of Languages National Coordinator at Goethe-Institut Canada.

Wine educator and Sommelier Lorie O’Sullivan guided students as they sampled 6 dynamic and exciting German wines expertly paired with delectable appetizers.

 

 

 

Mythical Peloponnese Visits the Salon international des vins et spiritueux de Québec

QUÉBEC CITY, CANADA – Association of the Wine Producers of Peloponnese actively participated in the 5th annual Salon international des vins et spiritueux de Québec held at the Centre des congrès from April 28 to 30, 2017. The 12,000 attendees consis…

QUÉBEC CITY, CANADA – Association of the Wine Producers of Peloponnese actively participated in the 5th annual Salon international des vins et spiritueux de Québec held at the Centre des congrès from April 28 to 30, 2017. The 12,000 attendees consisted of media professionals, industry guests and wine & food enthusiasts.

Show visitors had the opportunity to sample over 14 Peloponnese wines available in the SAQ. In addition to the Mythical Peloponnese booth, visitors were also invited to attend the Discover the Wines of the Peloponnese seminars led by renowned Sommelier and Author Nadia Fournier. Seminars were held on each day of the show and featured 4 Peloponnesian wines to showcase the much-loved indigenous varietals of the Peloponnese.

As enthusiastically expressed by Nadia Fournier, "So nice to introduce people from Quebéc city to the wines of Peloponnese. Judging by the smiles and the general enthusiasm, it was a great success".