Andros Communications brought Wines of Chile to life at SIP Toronto through three impactful touchpoints. At the Power Lunch, a dedicated Wines of Chile table—featuring participating Chilean wineries—welcomed LCBO stakeholders, winery partners, and key trade guests for a curated tasting experience. The Wines of Chile tasting pavilion invited both trade and consumers to explore the country’s diverse regions and styles firsthand. To complete the journey, an on-site LCBO pop-up store featured a wide selection of Chilean wines, allowing attendees to immediately purchase and continue the experience at home.
