German wines shared the spotlight with Asian foods in BC Liquor Stores throughout the month of May, 2016. 40 stores featured the “Taste the New Perfect Pairings with Wines of Germany & Asian Cuisine” promotion and showcased lively displays of a wide assortment of Germans wines, giving consumers an opportunity to learn about the diversity of German wines and how well they pair with Asian cuisine.
The program commenced with a free consumer event on April 16 at the Cambie and 39th BC Liquor Store featuring German wines paired with gourmet Chinese foods, hand-crafted from Vancouver’s best Asian food truck: Roaming Dragon.
German Wine Seminar & Exclusive Consumer Tasting - Calgary
In April Wines of Germany teamed up with savvy Calgary retailer Metrovino to hold a seminar on German wines for a motivated group of local sommeliers. Led by winemaker and Deutsches Weininstitut representative Ulrike Lenhardt, participants learned the latest on developments in the industry. In the evening and an exclusive consumer tasting of German wines was held for Metovino’s VIP customers.
Generation Riesling sojourns in Toronto and Montréal in May 2015
MAINZ, GERMANY – May 2015 – To highlight their young innovative wines and winemakers, the Generation Riesling wine fairs visited Canada this spring.
From the modern towers of downtown Toronto, to the quaint charms of Old Montréal, German wines found perfect pairings in the cuisines and tastes of Canadians. Led by German Wine Queen Janina Huhn [see photo], Generation Riesling toured Montréal on May 20th and Toronto on May 21st.
Over 20 celebrated German wineries assembled their wines in each city to offer guests from the retail, media, and hospitality sectors an extensive array of German wines to sample and taste.
“What better way to discover the versatility of German Riesling and its Pinots, than when matched with the passion of Generation Riesling, the new wave of German winemakers,” noted Wine Queen Janina who together with renowned and well respected wine personalities Véronique Rivest in Montréal, and David Lawrason in Toronto, led educational seminars in each city. The seminars highlighting the food pairing versatility of the fruits of these young winemakers’ labours, such as with drier styles of Riesling and varietals such as Pinot noir, Pinot gris and Pinot blanc.
In the evening of May 21st, Wines of Germany partnered with VINTAGES (LCBO) to host a sophisticated evening for over 250 Toronto area wine lovers, offering samples of German wines available for purchase at VINTAGES and with many wines event only exclusives! The tasting was held in the eclectic Cathedral Centre in the historic district of Toronto.
Canada is the sixth largest market for German wines in the world with over 618,000 cases sold in 2014, representing over $93 million in annual sales.